I've always been a visual learner, so creating a picture or animation has always made it easier for me to learn new concepts. When I first started thinking about this project, something I wanted to learn more about was finances and how difficult they are to understand.

NerdWallet has the opportunity to make learning about finances less challenging by making financial concepts more tangible through animation. By introducing financial topics to young adults sooner and in a less formal setting, they're more likely to have a better understanding in the future.

With the rise of student loan debt and the concept of money becoming harder to comprehend as finances become more digital, it’s more important than ever that young adults have a better understanding of their finances than simply putting spare change into stocks.The lack of financial knowledge can come from feeling ashamed about your financial situation, not knowing where to get correct information from, or simply being unaware of how finances impact your day to day life.​Bringing financial information to a younger audience poses the challenge of not only finding a way to get their attention but being able to condense it in into something that would lead them to look for more information on their own.

Many significant moments in your life impact your finances. This can be anything like going to college, buying a car, or getting married. ​

To validate my research, I conducted user research with people ranging from ages 19 to 32. I not only asked about their financial habits but where they get their information from. User interviews guided me to create content for social media as well as being intentional with the short amount of time I had to teach them something. It also helped me hone in on what content would be most useful for them.

Before creating the final animation presented at the beginning of the page, I first had to create a script and then an animatic. This allowed me to decide on which visuals and transitions to use throughout the final animation.

I chose NerdWallet for this brand, because they just have so much knowledge. NerdWallet is a personal finance company that offers thousands of detailed blogs and tools to help people with their financial questions. But all of this information can be overwhelming as learning about finances has become just as challenging as learning another language.

NerdWallet has the opportunity to make learning about finances less challenging by making financial concepts more tangible through animation. By introducing financial topics to young adults sooner and in a less formal setting, they're more likely to have a better understanding in the future.