SKRIBR

Building an app and rebranding a web3 media company.

Skribr is an information hub for crypto knowledge. As the Lead UX Designer, I was tasked with creating an app to make that knowledge more accessible, updating the brand, and creating a site to help manage all of the content.

Skills Used

Branding

Visual Design

UX/UI Design

THE PROBLEM

Their old site didn't reflect who they are.

Skribr’s current content is all web-based and not well formatted for mobile screens. The current brand is very plain and doesn’t communicate Skribr’s personality well. The crypto company was also very interested in creating a mobile app to make their information more accessible. Here are a few questions I had to solve while working on this project...

How do we make Skribr more visually appealing?

How do we increate user engagement?

How can Skribr better manage their content?

THE SOLUTION

Web based and app based

Although a mobile app was prioritized by the client, they wanted a rebrand and landing page for their site where the same information available on their app would be accessible. Overall, the goal is to make the information they provide as accessible as possible.

BRANDING

Crypto but make it educational

Skribr is a brand that is focused on educating users on cryptocurrencies. As a brand, it should feel engaging and exciting about what the future of crypto holds, while still being well organized to make information easy to find.

THE APP

Pushing User Engagement

The Skribr app features polls, share features, notifications, and bookmarking that allows users to better keep track of the information their interested in.

Polls and sharing

Skribr has the ability to create polls in the app to allow users to vote on new and upcoming content. Users will also be able to easily share content they have to social media.

Bookmarking

With so much information available, we've created a bookmarking feature so users can save their favorite articles and easily find them later.

Check out a few more screens from the app.

CONTENT MANAGEMENT

Making everything easy to manage

On the backend, Skribr's admin site allows Skribr content managers to view how their content is being interacted with, edit and review content, as well as feature and create polls for user engagement.

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