Otto 

Skincare reordering reimagined. Otto tailors skincare subscription services to the owner's habits.

Group Project | UX Strategy, Concepting, and Animation  | 6 weeks

 OVERVIEW 

 The Challenge  

How do we create a more effective self-care routine for men without adding to their day?

Men like the convenience of online subscription services but often times these services deliver products too soon or too late. This doesn't factor is that men don't always know how to use these products in the best ways.

 The Solution  

We’re creating a device that takes away the hassle of reordering products while teaching men more effective ways to use their hair and skincare products.

 The Journey  

  • User Research

  • Brand/Market Research

  • Surveys

  • Wireframes

  • In-Person prototype testing

  • Branding

40% of men agree they prefer personal care products that are tailored to their specific needs, but few brands provide this for men.

 The Challenge  

Men just want to get up and go.

Men are using bathing products longer than its intended lifespan, but do not know that extended use has detrimental effects on their health and overall routine.

 

In terms of products, men don't have much of a tendency for brand loyalty and usually grab whatever is available that will remedy their problem. Men who opt for subscription services complain that it can be inconvenient as their products can arrive too soon or late.

Our goal was to create a product that would make the user's life easier without adding to their daily routine while improving their everyday care habits.

 The Solution 

Otto makes men's skincare effortless.

Otto is a skincare system that includes a communication hub and the Otto app. This skincare system works with Ascential brand products.

How does it work?

The communication hub works best for those who don't have an Amazon Alexa or Google Home. The hub collects information from the cap on the Ascential product bottle. 

As you run through the product, the communication hub sends that information to the Otto app. From there you receive a notification of your usage and are given 48 hours to adjust or cancel your next order.

The Otto App

The Otto App allows you to not only regulate what products you receive but also help you use them properly.

Easy Onboarding - The app goes step by step to help you sync your Otto.

Sk[intake] Assessment - This quiz allows users to personalize their products. The quiz builds a profile that is used to create a customized skincare regimen.

 

Shelf (homepage) - here users can view product usage and analytics, tips to improve their body and skincare routine, battery levels, and their next shipment

 

Regimen Tips - tips on how to improve your self-care routine. This includes blog posts and videos to help with styling and care.

 The Journey 

How do men view their skincare routines and where do they go for more information?

Through secondary research, we learned that the skincare industry hasn’t had any significant innovations within the past years.

 

Within the skincare industry, Men’s skincare is a market that has great potential for high revenue, but when we conducted user interviews, we learned that men rarely stick to the same brand of skincare products. They prefer products that have an all-in-one solution and they want it at their convenience.

While they look to brands they know to give them affordable options and educate them, big manufacturers are concentrated elsewhere – leaving smaller male-specific brands room to flourish.

Source

Men's Facial Skincare

by Alex Fisher - Mintel

Men don't know much about developing skincare routines.

"I use whatever I can find. I don't care what brand it is, as long as it works for me."

Alex, 28

Subscription services either come too soon or too late.

"Sometimes my shower products come too soon so I end up with extra bottles, so cancel my subscriptions."

Chris, 26

How testing influenced our design

We tested the concept and an app prototype (setup and daily usage) with potential users through surveys and the prototype featured below through Invision. 

 

When testing the app we were encouraged to make certain skincare information easier to find, less in-app onboarding, and more customization options.

We also learned that man are not knowledgable about how to use the products they have.

 The Process 

User Journey

We're making the user's journey easier during the reordering phase. Instead of their products coming at an inconvenient time, Otto takes the time to reorder at the perfect time.

Flow

App Flow

We tested the concept and an app prototype (setup and daily usage) with potential users. 

 Setting Up Otto 

 Sk[intake] Assessment 

 Next Steps: 

Extending beyond skincare.

In the future, we'd like to evolve our Otto to cater to pantry items as well as product lines. Imagining a world where you could reorder a box of cereal as quickly as you ate it sounds like a dream to me.

More Work

Animation

UX/UI Design

Experiential Marketing

Product Innovation

 Keep In Touch! 

Goodbyes are sad :( 

Learn more about me or send me a message at mjupiter93@gmail.com