Otto Artifacts
Interested in finding out more about Otto?
You came to the right place.
The Journey
Market:
Companies like Dollar Shave Club and Hims offer subscription services for men's skin/hair care.
Business:
The Consumer Packaging industry (in terms of skincare) hasn't had any significant innovations. Most products they've created have been quite gimmicky and not beneficial for the user.
Audience:
Men want the convenience of a subscription box but they want it on their own terms.
Product Vision:
For hygiene conscious men who don’t want the hassle of a monthly subscription, Ascential for Otto is a cleanliness system that provides an efficient way to manage, use, and reorder your shower products. Unlike Dollar Shave Club, our product provides a more efficient subscription service with an added educational component.
Competition Map
Initial User Testing
User Feedback
User Journey Map
How Does Otto Work?
Otto (Reader):
Active RFID
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Sends out a signal to get information on the bottle
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Receives information from the bottles and deciphers (weight and type of product)
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Sends information to the phone to be stored
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Potentially store data if the phone is not found within range
NFC
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Original Connection to Phone (setup)
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Adding replacement items to the shelf
Bottles & Containers:
Sensor (weight sensing) on the bottom portion
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Measuring the amount of product
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Screws On & Off to Replace Product
Passive RFID Chip (read-write)
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Store the weight of the product after use
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Sends the information back to the reader (power is received from the reader)
Information Stored: Weight, Type of Product (serial number)
Setup & Management:
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One Type of Bottle at a Time
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Change the bottom weight to switch out
Logistics
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reads up to 20 feet away (sufficient for a bathroom)
Accessibility
When pairing a new product with Otto, a green light and a single short ping will show that the product has been paired properly. If there is a pulsing red light and a long ping then it means the product has not been paired properly.
Installing Otto:
Step 1: Download Otto App
Step 2: Sync your Otto. Tap your phone to Otto’s face.
Confirm that Otto can connect to your internet.
Otto turns green and pings to confirm pairing. (Confirmation Feedback)
Step 3: Hold your new product against Otto until the light flashes green (Confirmation Feedback)
Branding
Values:
Simple+Clean
Intelligent
Efficient
Friendly
Otto Screens
Onboarding
Sk[intake] Assessment
App Flow
