Otto Artifacts

Interested in finding out more about Otto?

 

You came to the right place.

The Journey

 

Market:

Companies like Dollar Shave Club and Hims offer subscription services for men's skin/hair care.

Business:

The Consumer Packaging industry (in terms of skincare) hasn't had any significant innovations. Most products they've created have been quite gimmicky and not beneficial for the user. 

Audience:

Men want the convenience of a subscription box but they want it on their own terms.

Product Vision:

For hygiene conscious men who don’t want the hassle of a monthly subscription, Ascential for Otto is a cleanliness system that provides an efficient way to manage, use, and reorder your shower products. Unlike Dollar Shave Club, our product provides a more efficient subscription service with an added educational component.

Positioning Map

Initial User Testing

User Journey Map

The Results

 

How Does Otto Work?

Otto (Reader):

Active RFID

  • Sends out a signal to get information on the bottle

  • Receives information from the bottles and deciphers (weight and type of product)

  • Sends information to the phone to be stored

  • Potentially store data if the phone is not found within range

 

NFC

  • Original Connection to Phone (setup)

  • Adding replacement items to the shelf


 

Bottles & Containers:

Sensor (weight sensing) on the bottom portion

  • Measuring the amount of product

  • Screws On & Off to Replace Product

 

Passive RFID Chip (read-write)

  • Store the weight of the product after use

  • Sends the information back to the reader (power is received from the reader)

 

Information Stored: Weight, Type of Product (serial number)

Setup & Management:

  • One Type of Bottle at a Time

  • Change the bottom weight to switch out

 

Logistics 

  • reads up to 20 feet away (sufficient for a bathroom)

Accessibility

 

When pairing a new product with Otto, a green light and a single short ping will show that the product has been paired properly. If there is a pulsing red light and a long ping then it means the product has not been paired properly.

 

Installing Otto:

Step 1: Download Otto App

Step 2: Sync your Otto. Tap your phone to Otto’s face.

Confirm that Otto can connect to your internet.

Otto turns green and pings to confirm pairing. (Confirmation Feedback)

Step 3: Hold your new product against Otto until the light flashes green (Confirmation Feedback)

 

Otto Screens

Branding

Values:

Simple+Clean

Intelligent

Efficient

Friendly

Onboarding

Sk[intake] Assessment

App Flow

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