Skincare reordering reimagined. Otto tailors skincare subscription services to the owner's habits.
The Project
Project Brief
Create an industry disruptor in any category according to the Jack Mortons Experience Report. From there, Identify and solve a problem within that industry.
Our team had a general interest in skincare. Our goal was to create a product that would make the user's life easier without adding to their daily routine.
Project Duration
Team
My Role
Key Skills
6 weeks
Catherine Gellately
Elliot Hartz
Jeremy Stokes
UX Strategist
Concepting
Strategy
3d Modeling
Animation
Otto is a skincare reordering system that reorders your products based on usage while providing information that allows you to better use your products.
Otto is the hub that transmits data over wifi while
Otto acts as a reader, possessing an active RFID chip that can send out a signal to get information from the smart cap on the Ascential skincare bottle. The product is accompanied by the Otto App that allows for easy customization of your orders and provides self care tips.
User Journey
We're making the user's journey easier during the reordering phase. Instead of their products coming at an inconvenient time, Otto takes the time to reorder at the perfect time.
The Journey
How do men view their skincare routines and where do they go for more information?
While they look to brands they know to give them affordable options and educate them, big manufacturers are concentrated elsewhere – leaving smaller male-specific brands room to flourish.
Source
Men's Facial Skincare
by Alex Fisher - Mintel
Subscription services either come too soon or too late.
"Sometimes my shower products come too soon so I end up with extra bottles, so cancel my subscriptions."
Chris, 26
Through secondary research, we learned that the skincare industry hasn’t had any significant innovations within the past years. Within the skincare industry, Men’s skincare is a market that has great potential for high revenue, but when we conducted user interviews, we learned that men rarely stick to the same brand of skincare products. They prefer products that have an all-in-one solution and they want it at their convenience.
Men don't know much about developing skincare routines.
"I use whatever I can find.
I don't care what brand it is, as long as it works for me."
Alex, 28
How testing influenced our design
We tested the concept and an app prototype (setup and daily usage) with potential users.
When testing the app we were encouraged to make certain skincare information easier to find, less in-app onboarding, and more customization options.
We also learned that man are not knowledgable about how to use the products they have.
The Results
Design Solution
The Otto app allows for easy onboarding, tracking and adjusting your regimen, and even giving users tips on how to improve their self care habits.
Otto is a hub that allows skincare products to be reordered based on product usage.
Ascential is the line of skincare products that work with Otto's technology.
To cut down on the inefficiency of subscription services, Otto was created.
Features:
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Manages your reordering tendencies based on usage
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Otto can store data if the connected phone is not within range.
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Ascential skincare line is completely customizable based on the user's needs
The Otto App
The Otto App allows you to not only regulate what products you receive but also help you use them properly.
Features
Easy Onboarding - The app goes step by step to help you sync your Otto.
Sk[intake] Assessment - This quiz allows users to personalize their products. The quiz builds a profile that is used to create a customized skin care regimen.
Shelf (homepage) - here users can view product usage and analytics, tips to improve their body and skincare routine, battery levels, and their next shipment
Regimen Tips - tips on how to improve your self-care routine. This includes blog posts and videos to help with styling and care.
Next Steps:
Going Beyond Skincare
We'd like to see if we could apply Otto's technology to different industries such as groceries or pet care products.