Otto

Skincare Reordering Reimagined.

Meet Otto.

Timeline

6 weeks

Skills Used

Concept | Prototype | UX Strategy |Animation|  Product Design

What it is

A product reordering assistant system focused on men's skincare.

What it does

Manages your reordering tendencies based on product usage.

Overview

Challenge

Create an industry disruptor in any category according to the Jack Mortons Experience Report

 

Identify and solve a problem within the industry

 

Create a product that would make the users life easier without adding to their daily routine

Journey

Conducted research and user interviews to determine pain points 

 

Evaluated industry competitors to determine brand positioning

 

Established user types and journey flows

Results

Built a brand from the ground up.

 

Created a unique experience where the product reorders itself based on the user’s usage

 

Designed a 3d prototype or product and mobile app experience

The Challenge

Problem

Men's skincare is a market that has great potential for high revenue's, but men rarely stick to the same brand of skincare products. 

 

They prefer products that have an all-in-one solution and they want it at their convenience. 

Background

Many men end up turning to subscription services for their skincare, but often enough subscription services deliver products too soon and customers end up canceling all together or they waste their products.

Otto

To cut down on the inefficiency of subscription services, so Otto was created.

 

Features: 

  • Manages your reordering tendencies

  • Educates users on optimal skincare methods

The Journey

Our interest in skincare brought us to disrupt the Consumer Packaged Goods and Consumer Tech industries. 

 

We researched leading businesses in the market as well as the technology that could support our product. We also conducted surveys and in-person interviews to comprehend men's skincare needs and habits.

Men tend to be satisfied with their skincare products and routine. They prefer quick and efficient methods.

Many men end up turning to subscription services for their skincare, but often enough subscription services deliver products too soon and customers end up canceling all together or they waste their products.

QUICK.

On average men use 2 to 3 products and have no interest in complicating or extending their routine. Although subscription services are fast, they are not necessarily convenient. Often times men receive new products before they’ve completely used their old ones. This results in either canceling, deferring shipments or wasting products.

 

EFFICIENT.

With the more research we did, we realized that men don’t necessarily use their products properly. There were men that didn’t know that Loofa’s should be tossed out regularly or that bacteria can live on your bar of soap. With that information, we decided to incorporate a more educational aspect to Otto. 

We tested the concept and an app prototype (setup and daily usage) with potential users. 

 

When testing the app we were encouraged to make certain skincare information easier to find, less in-app onboarding, and more customization options.

 

We wanted to make Otto’s setup and usage simple and easy to understand.

The Results

Our interest in skincare brought us to disrupt the Consumer Packaged Goods and Consumer Tech industries. 

 

We researched leading businesses in the market as well as the technology that could support our product. We also conducted surveys and in-person interviews to comprehend men's skincare needs and habits.

This research resulted in us not only creating Otto, a hub that allows for products to be reordered based on product usage, but a line of skincare products named Ascential that would possess the special caps that allow for Otto to read the product weight.

OTTO

Otto acts as a reader, possessing an active RFID chip that can send out a signal to get information from the cap on the Ascential skincare bottle. Otto receives information from bottle such as the weight and sends this information back to the Otto app on your phone. With the RFID chip, Otto can also store data if the phone is not within range.

 

&FRIENDS

All Ascential products possess a smart cap. These are Otto’s 'friends' and they do quite a lot of talking. Smart caps hold both a sensor and a passive RFID chip. The sensor measures the bottle and product inside while the passive RFID chip will store the weight of the product after it's been used and send that information back to Otto.

The Otto App allows you to not only regulate what products you receive but also help you use them properly.

 

Features:

Sk[intake] Assessment - quiz allows users to tailor their skincare routine based on skin type, issues, and scent preferences. The quiz builds a profile that is used to create a customized skincare regimen.

 

Shelf (homepage) - here users can view product usage and analytics, tips to improve their body and skincare routine, battery levels, and their next shipment

 

Regimen Tips - tips on how to improve your self-care routine. This includes blog posts and videos to help with styling and care.

Creating Otto was a group project. My role was that of a UX/UI Designer, product designer, Strategist, and animator. I assisted with research, user testing, strategy, conception and designing the 3D Otto render.

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