Leash

Connecting people and pets

People and their Pets.

Timeline

6 weeks

Skills Used

Concept | Prototype | UX Strategy | UX/UI Design | Product Design | Animation

Team

Meosha Jupiter (Me)

Danny Timbers

What it is

A mobile app that allows people to find a new pet.

What it does

Leash matches people to pets based on their lifestyle and needs.

Overview

Challenge

Create an industry disruptor in any category according to the Jack Mortons Experience Report

 

Identify and solve a problem within the industry

 

Create a product that would make the users life easier without adding to their daily routine

Journey

Conducted research and user interviews to determine pain points 

 

Evaluated industry competitors to determine brand positioning

 

Established user types and journey flows

Results

Built a brand from the ground up.

 

Created a unique experience where the product reorders itself based on the user’s usage

 

Designed a 3d prototype or product and mobile app experience

The Challenge

Problem

With not enough pets being adopted from shelters and a lot of confusion around adopting a pet, we wanted to create an app that would ease the adoptee's search and increase adoptions in shelters.

Background

People can spend months searching for the perfect pet. They have to factor in lifestyle, family, temperament, and personal needs of the pet. Getting a new pet is a big decision and making the first step can be the most confusing.

From the shelters perspective, there is an overflow of pets coming in daily. Often times people are going to breeders instead of shelters because they're interested in a specific breed and aren't sure how else to find them.

Grab Leash

To find an easy way for people to connect with the best pet for them, we've created Leash.

 

Leash is a new app that allows users to research animals in their local area or nationwide based on factors such as breed, personality traits, etc. Leash also provides users with a fun opportunity to create a customized feed based on their lifestyle and possible traits they would enjoy in their future pet.

The Journey

Local Shelters

When speaking with local shelters, they mentioned their biggest competition being breeders. Their major concern is that there are more pets being brought into the shelter than there are being adopted. 

 

Prospective Users

After interviewing people who are considering getting a new pet as well as recent pet owners, we realized not a lot of people realize how many factors go into choosing a pet. There is a lot of interest in picking out specific breeds but not a lot of thought about lifestyle and activity.

To figure out what criteria is most important in choosing a new pet, we continued with interviews and asked current and future pet owners what they looked for in their furry friends.

 

While testing prototypes of our app, we also found a large number of people who just simply enjoyed looking at pets in local shelters.

  • Enable a way for people to match with their pet that fits their lifestyle. 

  • Increase people's interest in adopting a pet.

  • To aid people who are currently looking for pets (ease their search).

The Results

Leash was created not only to assist future pet owners with finding a pet to fit their lifestyle but also help shelters get more pets adopted.

The Leash App features a constant feed of pets in the local area. It allows users to filter their search based on preferences such as types, breed, age, size, personality, and activity. Users can also look at all shelters within their local area and even bookmark their favorite shelters or pets.

 

To help promote more interest in pets, the app also features an option to share pet profiles on social media sites.

 

Only shelters who sign up for the app can post their pets to be viewed.

Leash was created not only to assist future pet owners with finding a pet to fit their lifestyle but also help shelters get more pets adopted.

The Leash App features a constant feed of pets in the local area. It allows users to filter their search based on preferences such as types, breed, age, size, personality, and activity. Users can also look at all shelters within their local area and even bookmark their favorite shelters or pets.

 

To help promote more interest in pets, the app also features an option to share pet profiles on social media sites.

 

Only shelters who sign up for the app can post their pets to be viewed.

Creating Leash was a group project. My role was that of a UX/UI Designer, Strategist, and animator. I assisted with research, user testing, picking color palettes, designing screens and animating application features.

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