Dunk in Love with Oreo.

Created for Oreo, the Dunk n Love truck is an experiential event that promotes Valentine's day through teamwork.

NoteToSelf: Show truck animated here

Project Overview

The brief: Create a brand experience for Valentine's day that allows people to share their love for each other.

 

I was interested in looking outside of the everyday couple. My goal was to create a valentine's experience that would act as a bonding moment between two people.

Project Duration

 

Team

My Role

 

Key Skills

2 weeks

Meosha Jupiter

Design Lead

Concepting
Strategy
3d Modeling
Animation

NoteToSelf: Show truck here and prize box

The solution I came up with is the Dunk-n-Love truck. The Dunk In Love truck travels the country allowing parents and children to spend an extra moment together on Valentine's day. 

The truck features an interactive game for two players and a prize that players can bring home and continue to share with others.

Audience

For this project, I wanted to target non-romantic couples. Oreo's current commercials featured around rapper Wiz Khalifa and his son piqued my interest in the parent-child relationship.

Meet Jalil and Caden

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Oreo's Wiz Khalifa Commercial

Oreo's recent commercials with rapper Wiz Khalifa and his son were absolutely wonder-filled. Often times black male rappers are shown to be tough and aggressive, but in this instance Oreo shows Wiz Khalifa as a playful and loving father.

Looking at things from a single parent perspective, I became interested in creating an event for single parent and low-income families.

What challenges do low-income families face when spending time with their children?

Low-income families spend less time with their children than they would like to.

Source

Simmons Research

Playing games with your family can promote cooperation and communication.

"My brother and I are more than 10 years apart and playing games was how we bonded."

Melissa, 26

Through user interviews and insights from Simmons Research, I learned more about my audience and how to help them.

Parents are worried about the cost of activities and balancing the financial support vs emotional support of their children.

"Being a fun parent can be expensive."

Sharon, 27

Design Solution

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Dunk-n-Love Truck

Imagine you've just left the grocery store with your kid and you hear the famous Oreo jingle coming across the parking lot. There's a moment of glee as your attention is captured by Oreo's jumping across the side of the truck.

 

The Dunk In Love truck travels the country allowing parents and children to spend an extra moment together on Valentine's day. The screen features an interactive game that requires two participants.

 

The truck itself will move through different areas such as suburban neighborhoods and shopping center parking lots. These areas are frequented by families and are easily accessible.

 

As the truck travels, it will play Oreo's whistle theme song.

NoteToSelf: Show front and back of truck here.

Oreo Game

Once parked, the fun beings. 

 

The static screen becomes interactive with Oreos falling from above. The goal is to get the Oreos into a glass of milk. This is done by having one user hit the Oreos towards the cup, while another user tilts and moves the glass of milk to help catch the Oreos.

​This can be achieved using Microsoft Kinect. Microsoft Kinect uses a video camera, depth sensor, and multi-array microphone to capture and create a physical image on the screen to allow you to interact with the Oreos and milk glass. 

Prize

After the participants complete the game by getting all of the Oreos into the glass of milk, they receive a prize.

Oreo would distribute its current Valentine's Day kit that includes fun-sized Oreos and a recipe card. The recipe card ensures that the fun continues after they leave the experience by creating the desert with a family member or even sharing their goodies with others.

 Keep In Touch! 

Goodbyes are sad :( 

Learn more about me or send me a message at mjupiter93@gmail.com