Business Model
Problem:
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Subscriber growth has stalled
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Not many people recognize the brand
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There is no big selling point aside from hi-fi music.
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Brand lacks personality and brand voice
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Market:
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The music streaming industry is oversaturated.
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Their biggest competition is Spotify and Apple Music.
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Business:
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What Tidal can provide is more of music experience at concerts and local venues(Thinking Tiny Desk).
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We want to turn Tidal from being another music streaming service to being a music experience company.
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Tidal already has a presence at music festivals.
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Audience:
Concert goers and music enthusiasts.
People who want to explore new music.
Why Now:
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Music is constantly evolving
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Festival experience is trending
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Going to see multiple artist is more enticing than just going to see one
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Being with a group makes the experience more valuable because it's shared.
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Festivals are becoming a part of the culture
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Product Vision:
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Get concert goers and music enthusiasts to see TIDAL as the place to go for new music through a brand relaunch and Tidal [Unplugged] events
Personas
User Journey Map
App Screen Comparisons
Spotify vs. TIDAL
Spotify vs. TIDAL
TIDAL Screens (Then vs Now)
Homescreen (Before)
Homescreen (After)
TIDAL X (Before)
Videos(Before)
Videos (After)
TIDAL X (After)
Search (Before)
Search (After)
Collection (Before)
Collection (After)
Wireframes
